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ARIANA VALLENILLA
[art director]
vans pro
stunt double
Challenge:
The new Vans Pro Classics have improved cushioning and durability. But you couldn't tell just by looking - they look just like the classics. So how do we make skaters aware of this?
Insight:
People like wearing vans for the classic look
Idea:
Vans pro is the stunt double of the classic vans
Case study
Skatepark decals
We will put perspective art decals on skateparks for skaters to practice their "stunts"
shareable content
Pop-up ar walls
OOH
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