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vans pro
stunt double
Challenge:
The new Vans Pro Classics have improved cushioning and durability. But you couldn't tell just by looking - they look just like the classics. So how do we make skaters aware of this?
Insight:
People like wearing vans for the classic look
Idea:
Vans pro is the stunt double of the classic vans

Case study
Skatepark decals
We will put perspective art decals on skateparks for skaters to practice their "stunts"

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Pop-up ar walls


OOH

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