1.jpg
vans pro
stunt double
Challenge:

The new Vans Pro Classics have improved cushioning and durability. But you couldn't tell just by looking - they look just like the classics. So how do we make skaters aware of this?

Insight:

People like wearing vans for the classic look

Idea:

Vans pro is the stunt double of the classic vans

VansStuntDoubleCampaign.jpg
Case study
Skatepark decals

We will put perspective art decals on skateparks for skaters to practice their "stunts"

jump.jpg
shareable content
vanswallduo.gif
Pop-up ar walls
print
vans_magazine_mockup.png
Vans_ONESHOW_print&wall-09.jpg
OOH
Screen Shot 2020-02-20 at 4.12.23 PM.png