queens of makeup
by IlMakiage
Challenge:

Create a campaign that matches Il Makiage's already established "sassy" brand personality 

Insight:

Make-up is often associated with insecurities, yet for drag queens, wearing makeup allows them to be free and portray themselves as whoever they want to be.

Idea:

#MakeupForMe social campaign where drag queens incentivize people to see the positive side of makeup through their bold and sassy personalities. 
 

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collab with Karina Argueta