FIGHTING GUNFIRE WITH FIRE
Lüzers archive student contest publication vol 6/18 
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Challenge:

 Brings awareness to Gun Violence utilizing your creative force.

Insight:

American children are used to seeing guns around the house and more than 4.6 million who gain access to these firearms, end up accidentally shooting themselves or someone else.

Idea:

A campaign that highlights how the ownership of firearms has been "normalized" within society 
 

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THE UNEXPECTED TWIST

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At the end of the game players will be asked to remove the outside case of the weapon they're holding. Revealing that they've been holding a real gun this entire time

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TAKEAWAY

Specifications such as the model of the 

weapon would pop up on the screen along

with a firearm incident involving a child

Gunfire Brief - Water Pistol.jpg
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Gunfire Brief - Toy Rifle.jpg
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Gunfire Brief - Laser Tag.jpg
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IF you didn't notice the
difference, how do yo expect a child to do so?
Collab with Karina argueta