FIGHTING GUNFIRE WITH FIRE
Lüzers archive student contest publication vol 6/18
Brings awareness to Gun Violence utilizing your creative force.
American children are used to seeing guns around the house and more than 4.6 million who gain access to these firearms, end up accidentally shooting themselves or someone else.
A campaign that highlights how the ownership of firearms has been "normalized" within society
THE UNEXPECTED TWIST
At the end of the game players will be asked to remove the outside case of the weapon they're holding. Revealing that they've been holding a real gun this entire time
Specifications such as the model of the
weapon would pop up on the screen along
with a firearm incident involving a child