EVIL LURKS
IN THE LIGHT
print campaign
Insight:

Most scary movies associate “the most dangerous time of the day” with night, but really the sun is most dangerous between 10am-3pm

Idea:

Take popular scary movie posters and change their background to daylight.

BananaBoat_Conjuring.jpg
BananaBoat_Insidious.jpg
BananaBoat_ScaryStories.jpg
Ad: Myself
CW: GIANNA ORECcHIO