OPEN BOOKS
ON OPEN ROADS
by AUDIBLE
Challenge:

Make Audible relevant for people who want to get the most out of their free time.

Insight:

Long drives are often a part of many leisure activities, and the radio broadcast range interrupts your songs.

Idea:

Billboards that prompt you to a radio station where you can listen to a sample of an audiobook

AudiblePoster.jpg
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Motel.jpg
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CASE STUDY
CW by Gianna orecchio