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ARIANA VALLENILLA
[art director]
OPEN BOOKS
ON OPEN ROADS
by AUDIBLE
Challenge:
Make Audible relevant for people who want to get the most out of their free time.
Insight:
Long drives are often a part of many leisure activities, and the radio broadcast range interrupts your songs.
Idea:
Billboards that prompt you to a radio station where you can listen to a sample of an audiobook
CASE STUDY
CW by Gianna orecchio
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